Our Direct Mail Strategy Is Proven
In addition to hosted events, we also do direct mail campaigns that include email and RVM components for maximum effectiveness. These campaigns include so much more than just a posted letter. We have led hundreds of direct mail campaigns around the country.
Our Direct Mail Campaigns include the following:
Planning & Data Analysis
Extensive DMS, CRM and Conquest Data set analysis enables us to develop / deploy a more targeted and engaging campaign that produces consistent engagement and sales results.
Your campaign will be anchored by proven, effective and custom direct mail. Sample themes include Loan & Lease Termination, Buy Back, Upgrade Event and so much more. Premium Mailing Pieces also available.
From website visits to recent purchases, Nsight Live converts customer data into automated email that’s relevant and timely. Whether or not someone opens an email or clicks a link becomes the catalyst for the next campaign.
Ringless Voicemails (RVMs)
RVMs deliver professional messages directly to cell or home voicemails. Our unique targeted direct-to-voicemail messages are proven to generate BDC calls for event registrations and for the customer to acquire more information. Our BDC even calls registrants to confirm their event appointments!
Dedicated Direct Mail Campaign Web Site
Car buyers are pushed to the Event Web Site which enables them to set an appointment, get more details, etc. Our team monitors this site as well since the back-end houses all prospects and associated information.
Quality Lead List
You’ll receive a daily list of registered campaign prospects for follow up by your sales staff or BDC.
A formal ROI report will be delivered to the dealer 21 days post-event (to account for prospect / leads who purchase after the Event). We’ll provide you with a report that outlines the total number of sales influenced during the campaign period, what took place during the campaign and so much more.